This week we re-launched the Polychrome website. The new look website is far more organised and the blog has been moved to a subdomain. The primary reason for this reorganisation is that whilst WordPress is an awesome blog engine it can be difficult to get fine-grained control of the search optimisation for individual pages. We were starting to find that we couldn’t quite achieve the high rankings we wanted for as many search terms as we wanted to target.
That said, it did give us an excellent vehicle for launching their website and with clever use of the various add-ins and some hard work we have achieved some excellent results in terms of search engine optimisation.
For almost 3 months now we have ranked in the top 10 results for a wide variety of search terms such as business software solutions, accounting software Auckland and business software for New Zealand.
We could not have achieved these results if we had not been using tools such as IBP but it is important to recognise that the tool is just that and it requires lots of effort and determination to get high rankings which ever tools one uses.
Some of the keywords in the Polychrome target of very heavily contested however we have still managed to squeeze less determined sites off the front page of Google.
If you need help with your website search engine optimisation please get in touch.