SEO For a non SEO Client

What do you do when a client doesn’t want SEO?

Seriously that’s a question and I welcome your feedback.I have a few clients that work in a closed market. One sells spare parts for lawn mowers. There a limited number of mower companies in the country. He reckons he has over 98% of them as clients, so why bother looking for more on the internet? He knows who they are and there are a variety of reasons why he isn’t already selling to them. So what to do?

Well I guess not everyone actually needs SEO, and you can’t win them all.

As for the rest of the world, good SEO means free visitors to your web site and we all want that. But I want to remake a point I have made before, we don’t all need 1000 new visitors to our site every day. Surely what we really want is a 1000 new customers to our site.  This month I am launching two web stores, one is already live selling stationery products. They are both private stores so only existing clients can see the prices. I’ll write more about this soon. But back to my point… we need customers not visitors and that isn’t always done via SEO.

What we need is effective marketing for our business.

SEO and our website for that matter is only one part of that. Relying purely on one way to find customers is just plain crazy. There’s heaps you can do, here’s a few ideas

  • regular newsletters
  • cold calling
  • referrals
  • networking
  • local business association netwroking sessions

So my next question is – what have you done this month?

If you haven’t done at least one of the above then stop reading right now and go do something pro-active to grow your business.

Please post some feedback, tell me what you have done this year and what you are going to do…

More soon

Attache PRO online store

Over the past 2 months I have developed a online store interface for Attache PRO. The store is the Interspire shopping cart system which currently runs over 8000 online stores including many household names. The interface transfers customers and stock each night and fetches new orders as they are received.

Most online stores rely on a simple email to the store administrators, but if you have a large number of orders this isn’t practical.

Just some of the additional benefits from the interface are

  • Images are transferred and thumb nails are automatically generated. When you have 1000’s of products this is a real life saver.
  • Categories are automatically generated allowing browse store by category.
  • Brands can be maintained within Attache and then transferred automatically, allowing browse store by brand
  • Orders are automatically transferred and imported into Attache preventing errors from rekeying of orders.
  • Can be configured as a private store, online customers with a valid login can see prices.

If you have Attache PRO and would like to trade online I can help you get your products online quick, easy and without breaking the bank.