Ever forget to attach a file to an email?

I can’t even count how often I do this. So today we’re going to look at new tool from Polychrome. Onlooker is a Microsoft ® Outlook ® add-in that checks your e-mails, think of it as a friend in your outbox. We all know the scenario, we type that e-mail diligently point out why our product or service is better than a competitors and refer to various documents and files that we have attached. The only problem is that we forget to actually attach them.

A friend in your Outbox

Enter Onlooker, and add-in that checks your e-mail when you click send, if you’ve mentioned an attachment, it counts the number of attachments. If you don’t have any attachments it warns you and you have a chance to add the attachment. If you know better because you’re your e-mail is discussing your attachment to your wife or teddy bear or pet dog then you can just ignore the warning. It is REALLY simple to install and use and save a whole heap of embarrassment and wasted time.

Take a look at it in action on YouTube.

There are some cool settings as well. The ability to choose to ignore an image in your signature for example, or to add your own custom search phrase.

The best part is the price, there are other products like this on the market but I haven’t seen one yet that does more for less. Prices start at $9.99 for a single user and just $99 for a company license.

Check the product page for more details or to buy online http://polychromenz.com/products/onlooker/

Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.

Editor's Choice.  Onlooker


Best Vista Download


Automated ODBC Export

Scheduled ODBC Exporting on Steriods

The Polychrome ODBC Export Tool exports data from any ODBC data source but that’s not all. It does a whole lot more, like emailing the results or calling a command line application and passing the exported data filename. Now you can create CSV extracts from your software and because it can be run from the command line it can be scheduled using the Windows scheduler or if you want more control (like run on last working day of the month) then use our scheduler.

Key features

  • Scheduled export of data using ODBC
  • Export “real world” data scenario, only orders added since last export
  • Run post export process for example transfer via FTP using uFTP tool
  • 2 styles of output
    • Normal exports each row on a new line
    • Header exports one header line followed by multiple detail lines
  • Email extracted data to someone
  • Scheduled export on special accounting days, like last working day of the month, last physical day of the month

The ODBC export tool uses SQL statements saved in a preformatted external XML file. The user interface makes creating these ODBC definitions  easy. The tool will read the data using ODBC and create a CSV file with each column separated with a comma (or your chosen delimiter) and laid out in the order determined by the SQL statement.

See the ODBC Export website http://odbcexport.com/products/automate-odbc-export/

I got a #1 Google Rank in just 30 days

Getting a higher ranking is easy but it takes effort

Ok so you need to check out my other SEO posts for more detail because I do a lot of indepth explanations and some of these posts are very long. The good news is that I am a business software company so I’m not even trying to get your  SEO business or sell an SEO product. I do recommend IBP from iBusinessPromoter and I am an affiliate but I want to be upfront about stuff like that.

I set out with a plan to get a top 10 Google ranking within 90 days. My friends said “yeah right” good luck with that one. Sure it’s possible but you picked a very competitive term “Business Software Solutions” up against the likes of SAP with BIG budgets. They said have a go but don’t be too dissapointed. Well that was just 30 days ago. Now to be fair on Google for pages around the world I am currently ranked 12th.

For New Zealand where most of my customers are I am now in 1st place – look see 1st out of 46,200 – Google me if you want – it jumps around a bit but it should stay up there.

1st place for NZ pages

And for Google.co.nz searching “the web” OK so 12th isn’t first page and the goal for 90 days is 1st page on Google.com but I have 60 days left and 12 out of 114,000,000 is pretty good don’t you think? Also, as at now Google thinks I only have 10 links to me but when it re crawls it will find that I have about 150 so I am expecting a big jump!

Google position 12

Read the 90 day project blog because it steps through week by week and sometimes day by day what I actually did
So much of the content on the web stops short of this vital info or they charge a furtune to still tell you nothing much other than what you have got wrong. I know that at the end of the day they are running a business and I feel for them because they would give away info to their competitors but I believe that if you are open then people see “you” as the expert and trusted advisor and want “your” help first.
Then read my review of IBP – it’s fair to say that I worked really hard on this but I could not have done it without this software.
I’m just new to the web as a business and I had a real baptism of fire, the self doubt, the – “hello is this thing on” I mean someone is reading this right? Well my web stats seems to be saying YES so thanks for coming by and please add some feedback – good or bad.

My number 1 tip for getting a high Google Ranking

Well I’m not putting that out in the public domain but if you email me I promise I will reply with the answer – no strings I just want to know if anyone is reading this. This week I stumbled upon one change to my site that made a dramatic change to my page ranking. SO much so that when I carried out the change on my other web site www.odbcexport.com it instantly jumped to position #8 on Google.com for the search term ODBC Export which is kind of useful and for me it’s kind of a big deal.
It’s now August 4th and I’m still Ranked #1 of 73,600 in NZ for Business Software Solutions and now for the world I am Ranked #5 of 112,000,000

PowerSlave in the press

Great to see that PowerSlave is making it’s way in to the press all over the world!

Press box


I nice mention on technospot.net from Ashish Mohta who is a Microsoft MVP. Great to see this starting to go viral. Thanks Ashish.

PowerSlave on the web

Places you can find PowerSlave

Ivertech Software Central – Provides free service to developers to submit and promote software and public users to search, purchase, and review software.

PowerSlave a Power Savings assistant download

CuteApps.com – Freeware, shareware and quality commercial software downloads
File Parade: Freeware and Trialware Downloads

shareware plaza

www.markdown.me – free directory of free and shareware software, scripts, desktop applications, games, screensavers

myzips.com – PowerSlave a Power Savings assistant

DownloadCourier.com – Get downloadable software from one place!

get-software.com – Get-Software – download good freeware, shareware and commercial software programs

lenodown.com – Free Software Downloads

hodownload.com – Free Software Downloads

Free Software, Shareware and Games Downloads

Freeware Shareware Center

newfreedownloads.com – Free Software Downloads

Popular Discount software – Popular Discount software, buy cheap software with coupon codes.


ProgramsHome.com A directory of free and shareware software,instant messaging software,computer software,dvd software,cheap software,chat software,webcam software

soft14.com – get free, shareware and quality commercial software about Utilities and Hardware System Utilities

Free Software Downloads

Software Downloads Center

Windows Vista Files - Best Vista software downloads

DownloadDaily.com – Freeware and shareware downloads

PowerSlave a Power Savings assistant received 100% CLEAN award on DownloadRoute.com

Praise for PowerSlave

This week we hit the big red button and PowerSlave went out to the masses. I used a software submission company to submit the software to about 1000 shareware websites and on day one I got about 350 emails back from the publishers. The reaction was awesome with lots accepting my software immediately and some awards…

The downloads are rising as people start to understand how PowerSlave is a tool that can save you money on your power bill. The best part is that it’s FREE for personal use and for businesses it’s only $7 per user with bulk discounts available.

Read all about how you can save power and money here http://polychromenz.com/products/powerslave/

Editor's Choice.  PowerSlave a Power Savings assistant

PowerSlave a Power Savings assistant: 5 Star Award at kingdownloads.com !

Visit FileBuzz

Visit ivertech

Visit geardownload

5 Star Rating

Vista power settings

How to Adjust Power Settings in a Windows Vista Laptop

from wikiHow – The How to Manual That You Can Edit

In Windows Vista, laptop owners can now choose and even make power plans to their preference. Depending on whether you have to make the most of the laptop or you want a short session to watch videos or photos, choosing a power plan for your laptop is a useful tool to know.


Default Power Plans

  1. Decide what you are going to be using your laptop for. If you’re always in reach of a plug-in unit for the AC cable, then maybe this isn’t for you. But for notebook users with so much to do on a limited battery life, or gamers on an extended amount of time, power options are recommended.
  2. Select Start>Control Panel.
  3. Click Mobile PC, or Change battery settings, the sub-heading (skip to Step 5).
  4. Select Power Options.
  5. Review the range of available plans displayed in the window with their corresponding stats judged on Battery life and Performance.
  6. Decide which option is best for you:
    • For people on the go (i.e. frequent business trips), Power saver would be the best plan for you, as it saves energy by reducing your computer’s performance where possible.
    • For people who are not worried about setting a power plan, or who have convenient access to an AC cable in most situations (i.e. at home), choose a Balanced plan which balances performance with energy consumption on available hard ware.
    • Or if you’re going to be running applications which use high-end graphics or speed, choose the High performance power option which favors performance where necessary, but may use more energy.
  7. Choose your preferred power plan by simply clicking on the bullet point corresponding to a plan.

Custom Power Plans

  1. Start from Step 5 in the Default Power Plans section of this article. Select Create a power plan from the left pane of the window.
  2. Choose out of BalancedPower saver, or High performance which is closest to what you would like, and name the plan you are about to create (default is My Custom Plan 1). Now you can adjust the settings judged by On battery and Plugged in in order to suit your preferences:
    • How long it will take for the display to turn off
    • How long it will take for the computer to sleep
    • How bright the screen will be
  3. Click Create to make the power plan.


  • See Save Power on a Laptop for more information on how to get the most out of a laptop running on battery alone.
  • If you’ve opted to display your battery info in the system tray, you can edit your power options from there. See which power plan you’ve got running quickly by floating your mouse pointer over the power icon.
  • Clicking on the actual icon will bring up a quick menu with a set of radio buttons, and you can hover over each one to see the ToolTip describing what they entail. Change your power options on the fly if you’re frequently docking and undocking your laptop.

Related wikiHows

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Adjust Power Settings in a Windows Vista Laptop. All content on wikiHow can be shared under a Creative Commons license.

Website SEO – My 90day Project

The Experiment

In case you didn’t read my previous blog, my plan was to try and get ranked in the top ten for Google.com for the term “Business Software Solutions” in 90 days. If you skip to the bottom you’ll see that I made it but here’s the time line.

My IBP Software SEO Scorecard Timeline

Nothing done – new site, installed WordPress and that’s about it

June 5 2009 = 30% – first run, site is live but that’s about all

  • choose my keywords Business Software Solutions – (hey why not put it on this page, it’s legit right?)
  • Added heaps more content,. 5 large blogs, new product page, added keywords to existing site and description to home page that was missing
  • I have created a free piece of software and submitted it to www.tucows.combut I am waiting for them to publish it and don’t have a backlink yet.
  • Added a paid advertisement with www.finda.co.nz which is a New Zealand business directory that includes www.ubd.co.nz – These sites rank very well in NZ and allow me cheap access to local, potential customers.
  • Submitted my site to www.Google.com and www.bing.com and www.yahoo.com and paid for annual site search option with yahoo.com
  • created an account with www.cnet.com and I am now able to upload my application to upload.com – they check your entries so it takes a few days.

June 13 2009 = 35% – a nice jump for week one but I did do alot of the ground work this next week will be tougher but then Google will start ranking me and I should see some progress without doing too much – pretty please Mr Google

OK so a couple more days and still not seeing any global links form the search engines and I am getting pretty disappointed so I start looking more closely at what else I can improve.

I notice that I don’t have my keywords in any body test on my home page. Hmmm, so I figure that’s OK I can just create a new post and it will show there but the way my theme works it doesn’t so I start looking at my theme options and one in particular is widgets, I hadn’t played with these until now but they killed birds with one stone. I turn on the tag cloud in the spot where I have a place holder for advertisements that I am not using.

Next I look at key words in H1 headers and I have a suggestion in my IBP report to add software to at least one H1 tag so I do, Run the report again and BAM!

June 16 2009 = 59% and I haven’t even got links on Google yet! I love IBP so I’m going to head over there now and see if I can get a link to this review….

So this week was a bit busy, well quite busy, well actually I can’t think straight because my head hurts. So I didn’t spend the tim eon this I had planned  that’s OK because I am a realist and because desptie my week I still got stuff done. Plus I really believe that now I won’t see much improvement until Google stats to crawl my pages and others and finds some back links to me. But here is this weeks activity report

Created a pad file for my PowerSlave give away and used a submission program to post it to some 200+ sites. The pad file is basically a common structure fore storing the details like where is the file located, a description, a screen shot etc. Each day I am starting to get confirmations of acceptance as the submissions are check.

So this week was a bit busy, well quite busy, well actually I can’t think straight because my head hurts. So I didn’t spend as much time on SEO as I had planned but that’s OK because I am a realist and because despite my week I still got stuff done. Plus I really believe that now I won’t see much improvement until Google starts to crawl my pages and others and finds some back links to me. But here is this week’s activity report

  1. Created a pad file for my PowerSlave give away and used a submission program to post it to some 200+ sites. The pad file is basically a common structure for storing the details like where is the file located, a description, a screen shot etc. Each day I am starting to get confirmations of acceptance as the submissions are checked.
  2. Added a new product SUN2Outlook that allows people to view their SunAccounts contacts  in an address book panel within Outlook. I still feel that content is king so I am really pushing the content angle.
  3. Added product pages for a suite of integration options I made for Attaché 7 acocunts
  4. Created YouTube videos showing each of my products and made sure the descriptions on the YouTube site link back to my site
  5. This one is AWESOME, I emailed IBP and asked about getting a link to my review. Rather sensibly they said they couldn’t because I was and affiliate. That’s fair enough but they said that they had seen the review because they were using Google Alerts. I didn’t even know about Google Alerts but I’m sold. This has been so useful. It is another FREE Google service that lets you define terms of interest and it will send you a daily digest of new content posted that refers to those terms. ( actually there’s so many options you could do a whole blog on that separately)
  6. So now, everyday I get a summary email from Google listing posts and articles on the web that refer to Power Saving and I scan them for suitable candidates. When I find one I jump to the site and post a feedback comment about how my product is relevant and then link to my site. I reckon I am creating2 good links a day, which doesn’t sound like much but my second biggest competitor only has 300+ links. If I can get 100-200 from software submissions (point 1) then I only need 2-3 months of this alone to catch them up.
  7. Started joining user groups and forums and posting feedback that links to my site effectively direct marketing my products as well as getting links as I always have my site linked in my response.

Despite all of that (WOW I got a lot more done than I thought) I am still at 59% actually it jumps around and some days it says 58%. Still my biggest issue is global link popularity as “none of the analyzed search engines returned a different domain that links to your web site” that message is starting to haunt me already. The thing is that I know that there are dozens already and growing daily but still patience never was my strong spot hmm. So for now that’s me and I guess I will need to stick at it. I just got a message from one of the shareware sites I submitted to offering submission to another 500 so just maybe…

June 23 2009 59% – Still need to get those global links sorted

Quick update – I just noticed that today Google started ranking my pages and on my keywords I am at position 91 out of 119,000,000 – not bad for 2 weeks.

My Google ranking June 24 2009

My Google ranking June 24 2009

Also Bing is now listed in IBP as having 7 links to my site, that’s not enough to affect my IBP score but then it isn’t showing Google links that are listed in Google Webmaster tools – strange

June 24 2009 – IBP = 59% and Google Ranking = 77 of 119,000,000

So curiousity is definately getting the better of me. I have been busy building link and today Google finally found the first 2 – yay! my IBP score just jumped to 64% but U need at least 70 for it to really move. I don’t mind because I know that I porbably have at least 150 now but it links back to me. What is cool is that this little change has also bumped me up to position 77 of 119,000,000 up 14 places since yesterday. So I am steadily climbing and once Google starts finding all of thos links it’s going to really move fast. I think I am on track so far with my 90day target and the best bit, is that this is less work than I expected.

Two key things, Google Alerts is helping my really build good quality links and IBP software is REALLY steering my in the right direction.

June 26 2009 – IBP = 61%  and Google Ranking = 77 of 119,000,000

Did some more work on the content and keywards in actual body text but also removed some over use of my search term mainly the landing page and my links are starting to kick in but I need to add more “relevant” outbound links as this is well withing my control. I am very happy that within 3 weeks my IBP score is now over the 60% mark especially as IBP only sees 2 links to my site and Iknow that there are actually 122 and more on the way. In my competitionlist links on google I am 9/10 but if it was seeing all of my links I would now be 4/10.

This weeks big effort has really been about using Google Alerts but I am planning a seperate post on that .

June 27 2009 – IBP = 67% and Google ranking 75 of 119,000,000

So I am in New Zealand and when I check saturday morning here it seems like somewhere else in the world Google and Bing have done a bunch of crawls or updates because that’s when my score seems to jump up.

June 30 2009 – IBP = 70% and Google.com 73 of 116,000,000 (should I be worried that google dropped 3,000,000 pages?)

small update because for whatever reason I just tried my local google which being in New Zealand is google.co.nz and I am in position 4

Holy crap I can’t quite believe it!! Position 4 in under 4 weeks I am amazed!!!!


July 3 2009 – IBP = 70% and Google.com 70 of 113,000,000 (another 3,000,000 – what gives Google?)

I just tried changing my preferences and searched only for pages in English and I get position 19 of 113,000,000 not bad for 4 weeks

Stop the press on my local Google.co.nz for pages in New Zealand I am in pole position – roll out the banners yee haw


In just 4 weeks I got to position #1 for my local search engine

July 10th – IBP = 67% and Google.com needs some explanation

So I noticed some odd behaviour (at least I think it’s odd). I use Vista and IE8 and have my default search provider set as Google.com. If I run Google.com as a site rather than the search bar I get different results and if I run Google.co.nz and search the web its different to google.com – So here are my detailed ranking.

  • Google.com – 11 0f 1040,000,000
  • Google.co.nz – search the web – 9 of 116,000,000
  • Google.co.nz – pages from NZ – 1st of 46,300

Well a very busy week for me as I added a new product Onlooker for Outlook and the PowerSlave links keep pouring in 227 Links to Polychromenz.com now. My IBP score has dropped but that is because I am now also targetting a second search term “Accounting Software“.

So I am VERY happy that I am still moving up the Google.COM rankings especially as I am now 11th for the world and so very nearly in the elusive top ten and still have over 50days left in my challenge.

July 31- IBP 62% – I tweaked things to score higher on another term

In reality I should optimise different pages for each term but I have my reasons

  • Google.com –  – 12 of 121,000,000
  • Google.co.nz search the web – 8 of 121,000,000
  • Google.co.nz – pages from NZ – 1 of 74,300

Not too much happening on the SEO as I focussed on my Onlooker for Outlook it reminds you if you forget to add an attachment in Outlook. I released it onto hundreds of shareware sites and it had 120+ downloads in the first 24 hours.

For reference here are some other terms I am working on

Google.co.nz pages from NZ

  • Accounting Software – 26
  • B2b – 39

August 7 – IBP 62% – still very much focussed on other keywords

Been updating the site alot thispast two weeks whilst developing a new website for a customer at the same time.

Business Software Solutions

Google.co.nz – pages from NZ #1

Google.co.nz – pages from the web  #6 of 107,000,000

Some of the other terms I am targeting

  • google.co.nz pages from NZ
  • Google.co.nz – nz pages
  • Accounting software #27
  • Business Software #10 (I was nowhere 3 weeks ago) IBP 67%
  • B2B #43 up from 77 only 2 weeks ago
  • B2b software #4 from nowhere two weeks ago

Website SEO Search Engine Optimisation – Review of IBP Software from iBusinessPromoter.com

It would be unfair to develop a series of website optimisation posts without mentioning iBusinessPromoter. Now that I have my website up and running I bought a copy of IBP (www.iBusinessPromoter.com) and created a top 10 optimisation report. The IBP software is amazing and if you can afford a copy I thoroughly recommend that you go get a copy now. Whilst this series of guides is giving you the broadest overview of the major steps that you need to take in order to ensure that your website is spotted by the search engines and stands a chance of being listed, I cannot even begin to go into as much detail as the report from the IBP software. The report for my website runs to 60 pages. I hope that by outlining the results I can offer some opinions as to their meaning and what to actually do. IBP is literally overflowing with information and suggestions on what to do. It does an awesome job of telling you what it is reviewing and from that the actions are usually obvious.

And it’s all in here, I’ll give you an overview of what the software gives and some of the responses for the day my website was ran thorugh it but if you are serious about running your business on the Internet then you really should go get a copy.

  • Report overview — in this section the software contains your site to other websites that use similar search terms it gives examples of their homepage and the descriptions used looking at this is obvious that WordPress does not have an easy place to create your website description meta tag and this is something I need to do. [update] There is a great plugin All in one SEO Pack that covers this properly 🙂 I love WordPress plugins.
  • Ranking score — before adding this content and tackling my meta tags my ranking score was 30% after a bit more work I’ll run this report again and post some comparisons below. What I particular like about this is page is that it shows a variety of factors and where you pass and where you fail. Currently I fail on 29 ranking factors.
  • Keywords — the report outlines the various search terms and keywords used on my site and on the comparison websites in shows me what I do well and what my keyword density is. This is one section that I think could be improved because my keyword density is deemed to be okay but I know that this is purely because I don’t have much content. I would really like to see some attempt to compare entity with volume of content to show how much work really needs to be done on my website.
  • Global Link popularity — obviously is a new site I’m not expecting amazing results yet but it is kind of depressing to see that I have zero links and some of our competitors are into the thousands in one has over 8000.
  • Inbound links — again I don’t have any links and so this makes for rather depressing reading.
  • Keywords in body text — again we see that my keyword density in some areas is reasonable and again I know that this is only because I haven’t got much content in still at least this is an area that is totally in my control and I’m confident that I can add good value content in a reasonable timeframe.
  • Age of website — Google and other search engines like websites that have been around for a long time and if you are like me and have a new website there really is nothing we can do about this. However when you are registering your domain this might be a good reason to buy a domain name that has been around for some time from another person however when I looked at this, the pricing was kind of ridiculous.
  • Keywords used in H1 — When I ran the report I didn’t have any text marked as H1 but this is also something that I can control. What I particularly like about this section is that it compares my site to that of my competitors in shows me what I can do about it.
  • Keyword use in domain name — this section compares where I managed to include keywords in my domain name to the success of my competitors.
  • Keyword use in page URL — now I’m learning something there is a value in having your keywords embedded into the name of the page URL. In WordPress there is an option to manage the way the permanent links are created. By default WordPress uses a page number or post number naming convention and whilst these are short I think is better to use a month and name combination and always ensure that your posts are named to include heavy hitting keywords. Man I love this software.
  • Links from social networks — the software obviously knows about a whole host of social networks and shows the links back from del.icio.us and Digg. Some good news for me here, only one site has had any real success and another has had marginal success. This is an area where I should be able to easily outperform my competitors and boost my ranking.
  • Service speed — the report didn’t seem to work for me here, I think it may just be that there were many pages on my website, maybe not enough for a reasonable benchmark. As I add more content compare these reports and see if I improve. Although I had my suspicions because many of the competitors have also not return a school.
  • Keyword use in subsequent headings — looking at other headings from two through to six, I really like this section it shows that my competitors are pretty poor at managing subsequent headings and with a bit of work that is somewhere I can really outperform them. It also shows me that at the moment I have a lot of work to do.
  • IMG ALT attributes — we use images on your website the alternate text is used by Google to determine the relevance. A lot of people make the mistake of being quite lazy when inserting images (it’s just a picture right) but it pays to be ever vigilant. So far it looks as though I’m doing a good job, and my competitors have been pretty weak in this area.
  • This is great I’m already starting to see that my competition might have nice websites that look good with lots of pages that they had not thought much work into optimising their website and I can clearly see a way forward.
  • Top-level domain — a simple check that we registered at the top level. I passed this test of this kind of pointless and is only here for the sake of completeness I feel.
  • Keyword use in bold body text — okay I have talked about this before, and when we ran the test I was doing a pretty poor job but hey at least the good news is that so were my competitors and I’ve been working really hard to ensure that my keywords are highlighted in bold.
  • Number of visitors — okay no surprises here my visitor numbers suck it in their website. The report however is awesome it uses the Alexa.com traffic rank information to show me just how bad I am doing. I really like the advice at the bottom of this page “your website does not appear to have many visitors. This could be disadvantageous to your rankings on Google.com”. Yeah right, tell me something I don’t know. Oh well I guess only time can help me now.
  • Keyword use in same site link texts — maybe I’m not really reading this right but  think this relates to the relevance of shortcuts within my site and whether those links contain useful keywords. When I built the report I was still using the post ID for my naming, and I’m now convinced that this is a bad idea because none of my links contained keywords. Having changed to the month and name convention I should be able to improve my stats on this one.
  • Keyword use in outbound links — so again if I’m reading this right, any links we make to the outside world will improve our ranking if they include our keywords so I intend to start creating some links to my site on pages that have my keyword in their title.
  • Keyword use in same site link URLs — OK these are where links in my site to other pages in my use have my keywords in them – oops I was using post ids and that means no keywords – ok lesson learned.
  • Keywords use in outbound link URLs — okay so the obvious flipside is that we need links to external websites and we need to use our keywords in those links. I scored pretty poorly on this one but I think the answer is fairly straightforward, linked to similar to some relevant websites and make sure I use the term business software solutions.
  • Keyword use in meta description — each page has a meta description tag and it’s clear from the report by have not used my keywords in these descriptions. I’ll go back through my pages and add meaningful descriptions and try to ensure that the relevant keywords are used in each. I really must say that doing this manually would be a real chore and I can’t imagine trying to do this without IBP.
  • Number of trailing slashes in URL — a case of if I understand this some web search engines don’t like subdirectories that don’t link to the rest of your site. I seem to have a clean bill of health.
  • HTML validation of webpage to W3C standards — have now moved into the sections that are deemed slightly important by IBP. Apparently I have an HTML error this is where a tool like this really pays dividends. No one would have the time to do this manually, and would you even know where to start?
  • Readability level of webpage — I really like this section are maybe it’s because I scored well (I had to do well somewhere) my website scored 70/100 with the sweet spot considered to be between 60 and 80.
  • Keyword use in meta keywords — this section is testing if I remembered to put my keywords into my meta tags. I scored really badly but I know that’s just because I ran the report before I’d done this work. You can guarantee I’ll be coming back to this one.
  • Keywords used in HTML comments — to add comments using WordPress I assume that you would use the HTML editor rather than the visual editor. I guess it makes sense that if I put most myself in my webpages that refer to the keywords I am targeting then Google will be more inclined to think that this page is genuine. This is something I haven’t done yet, but the good news is that neither had my competitors.

The next section of the report focuses on search engine compatibility and give some general feedback and advice on things that you should and shouldn’t do. So far my site looks to be doing things by the book.

The next section is advice on factors that could be preventing a top ranking, the choir loft content in here and too much to go through in a review especially as you should really buy the software rather than read my review if I’m to be fair to IBP.

Subsequent pages of the report for a summary of your results and scores in a tabular format at this early stage this is possibly irrelevant for me but later on I can compare the results and short on track in the right direction.

My IBP SEO Scorecard Timeline

I moved this section to it’s own blog, it was getting kind of big and we are only onw week 2 or 3 so I thought time to make a seperate post http://polychromenz.com/2009/06/website-seo-my-90day-project/


OK so I have been playing with a bunch of different products such as keyword country but iBusinessPromoter wins hands down for simplicity, functionality and completeness. I really cant find anything I don’t like yet. One area that deserves a special mention is the checklist, I really like being able to step through an answer questions to see how much I’ve got left to do. And with general tips and tricks scattered amongst the list you are always been prompted to cover everything. I’m pretty sure they have an affiliate program and so I’m off now to sign up.

Thanks for reading

My score = Essential business tool 10/10 buy it today.

Improving your TemplateMonster Flash experience

Flash when you need it, HTML when you don’t

We all love Flash because it looks great and add real wow and visual impact. The problem is that if you have a Flash based menu system then users without flash (like the iPhone) can’t navigate your site. I want to have the best of both worlds, I want a Flash template that drops back to being non-Flash when it’s not  installed.

The aim of this post is to give you a little help and insight into how to enhance your TemplateMonster flash-based templates. One of the limitations of using a flash-based navigation system is that if a visitor to your website doesn’t have flash installed, they’re not likely to stay for very long.

I was recently using a template from TemplateMonster that has a Flash-based navigation system and this looked (in my opinion at least) amazing, however I was naturally concerned that my customer might not think very much of me if I locked out everyone that didn’t have flash installed.

I read yesterday that over 97% of Internet users have flash installed. I don’t know if this is accurate or not, but sounds right to me. That said, 3% of Internet users is a lot of people; who would want a website that didn’t care about them? Also, many SEOs believe that letting Google see all of your content is a good thing, personally I’m not sure your menus make much difference but hey this technique will solve that also.

Some of the background to what we need to do requires a little research. For example if you’re not very familiar with CSS the most of this will be confusing and won’t make much sense. The best thing I can do view at this point is to refer you to an excellent resource on CSS and XHTML that I have used. HTML dog is an excellent website that will walk you through starting to understand both HTML and CSS and take you through to a level of competency that will mean you will find one about the site fairly straightforward. So if you’re new to these topics head over to  HTML dog

Alternate content

Next you need to understand a little about alternate content. When the browser tries to open Flash content but cannot find Adobe Flash installed, you normally get a simple message and a link to Adobe. There are various ways to approach this and leave it to you to choose your preference but another very good place to look is on the deconcept websitehttp://blog.deconcept.com/swfobject/ and of course you’ll also want to look at http://code.google.com/p/swfobject/

What I’m about to suggest here though is another alternative.

When you look at a Flash template from TemplateMonster they commonly have some alternate text for when the browser cannot render the Flash content. In the example I’m looking at template number 24076, the text is as follows

FAIL (the browser should render some flash content, not this).

Most of the Flash templates come with a non-Flash version and asiI said before I wanted to have the best of both worlds, but maybe I’m just greedy. I want a Flash template that drops back to being non-Flash when it’s not  installed. I set about reading and researching this and at the end of the day, it was far easier than I’d imagined. We already have a space for some HTML that is rendered in the event of Flash not been installed and all we need to do is change what is rendered here.

If you look back at the non-Flash version of the website supplied you’ll see that the background to the menus uses a static image, and the buttons are a CSS unordered list. We can simply copy and paste the HTML from these pages into our Flash pages.

<div id="noflashheader">
<a href="index.html"><img alt="" src="images/logo.gif" /></a><br />

<li><a href="index.html">Home</a></li>
<li><a href="products.html">Products</a></li>
<li><a href="news.html">News</a></li>
<li><a href="team.html">Team</a></li>
<li><a href="contact.html">Contact Us</a></li>
<li><a href="faqs.html">FAQs</a></li>

But that all looks screwy

That’s okay because we just need to do some very minor tweaks to the background CSS. If you didn’t already learn about CSS I suggest you go back up to the top of the post and read through the related webpages, if you really can’t wait this is quite straightforward and you can probably learn by example.

In the style.CSS you should find a class

#header .flash{ margin:0 -51px 0 -51px; position:relative }

In the layout.CSS you should find a class for header that looks something like this

/*======= header =======*/
#header {height:318px;  background:url(images/top.gif) no-repeat  bottom center}

With a little bit of changing these can be made to serve both purposes we just need to do some comparison between how the Flash version and the non-Flash version work.

In my example the style.CSS in the non-Flash version has some extra content for handling the menu and in the layout.CSS I can’t copy the header layout used in the non-Flash format so I just make a new class of header called #noflashheader and wrap the HTML in a DIV of that class.

So my amended files look something like this (the new content is in green)


<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
width="980" height="290">
<param name="movie" value="flash/header3_fv8.swf?button=3" />
<param name="quality" value="high" />
<param name="wmode" value="transparent" />
<param value="false" />
<!--[if !IE]> <-->
<object data="flash/header3_fv8.swf?button=3"
width="980" height="290">
<param name="quality" value="high" />
<param name="wmode" value="transparent" />
<param name="menu" value="false" />
<param name="pluginurl" value="http://www.macromedia.com/go/getflashplayer" />
<div id="noflashheader">
<a href="index.html"><img alt="" src="images/logo.gif" /></a><br />

<li><a href="index.html">Home</a></li>
<li><a href="products.html">Products</a></li>
<li><a href="news.html">News</a></li>
<li><a href="team.html">Team</a></li>
<li><a href="contact.html">Contact Us</a></li>
<li><a href="faqs.html">FAQs</a></li>
<!--> <![endif]-->


#header .flash{ margin:0 -51px 0 -51px; position:relative }
#header {font-size:0.875em; color:#FFFFFF; font-family:Arial, Helvetica, sans-serif }
#header .logo{ margin:90px 0 93px 82px   }

#header ul{margin:0 0 0 82px; padding:0; list-style:none;   }
#header ul .last{background:none}
#header ul li{ margin:0; display:inline; float:left; background:url(images/bg_menu.gif) top right no-repeat;}
#header ul li a{color:#090909; text-decoration:none; display:block; float:left ; padding:4px 30px 3px 29px}
#header ul li a:hover { text-decoration:none; color:#0c8fc6}
#header ul li .current{ text-decoration:none; color:#0c8fc6    }


/*======= header =======*/
#header {height:318px;  background:url(images/top.gif) no-repeat  bottom center}
#noflashheader {height:318px;  background:url(images/top.jpg) no-repeat top center}

This article is aimed at pointing you in the right direction rather than a step-by-step tutorial and I don’t have time to really help people one on one with their personal projects, but if you post questions, I will help when and where I can. I really hope this hopes someone who is trying to get this right on their own project and knows what the want but not where to start.