website promotion
SEO is not the only important factor in promoting your website. In fact, at best it is only half of the story. What you do once you get a visitor is equally, if not more important.
Achieving a conversion rate of 3-5% is generally considered good performance. To really maximise sales, you need content that engages and that leads your customers to a natural conclusion, making a purchase.
There’s a saying in business that goes something like, “you must always be selling”. This rule applies equally to websites.
This can be tricky but our perpetual promotion strategy is based on the proposition that every part of the website experience is intertwined and equally relevant to the outcome.
This starts with increasing the relevance of your website to Google for chosen keywords, leads on to ensuring pages visited by potential clients, sell the product. All of this is complemented by using technology to follow up these customers and to promote other products to them.
Call us to learn more 09 889 4334.
If you can't see your website in Google - neither can you customers
SEO or Search Engine Optimisation is the name given to techniques used to elevate your position in search engines.
If people search Google for “Car Alarms in Auckland” and you sell car alarms in Auckland, you better be sure that you are on the first page of results. If not, your website won’t get the visitors that you want - our last project saw a 215% increase in traffic in the first month.
We are experts in getting you high rankings, having successfully promoted sites to top positions ( try typing "business software solutions" into Google search).
Our latest client website www.kalamazoo.co.nz wanted to target the term "Visitor security pass" and "continuous stationery" and they are now ranked #1.
Another client www.fbs.co.nz was targeting the term "Accounting Software Hamilton" and is now ranked in the top five just behind some major online directories.
Some companies will guarantee you high places in Google and these are promises that no one can make. They should be treated with a fair amount of skepticism.
We only use ethical SEO techniques so that Google will not decide to block you later.
Why a Top Ten listing is so important
Most people will only click on items on the first page, which is usually the top 10 results. Whilst no company can guarantee to get you a top ten listing (if they do at least be skeptical). There is lots that we can do to improve your chances, but that fact is that Google and Microsoft determine how they calculate the rankings and they are constantly refining their formulas -- so this is a moving target. It is therefore vital to look at the process of SEO as an ongoing activity.
Our guarantee to you
We will discuss your needs with you free of charge. We will supply you a written summary of our recommendations and supply our plan of action. We will give you a fixed price for the promotion and development of your new site (if required / desired) and weekly reports on the progress as well as statistics on the performance of your website.
How much does it cost?
The price depends on how many search terms you are targeting and how many pages you want to optimise. A good rough guide is that it will cost $995 to get a simple 8 page site optimised and another $500PM for us to really maintain and promote your site. For this we will undertake adding you to local directories and start building traffic to your site. Should you require additional promotional activities we will explain these and give you a detailed estimate and we will draw up a fixed price and a plan of action so you will know exactly what it will cost before we start. There are no surprises. We work with clients to help them achieve their business goals.
Got a different budget?
Everyone has different needs and budgets, in New Zealand 98% of business has less than 5 staff and we appreciate that you may not have the same budget as Microsoft or Google. Talk to us and we will work with you to see what you can achieve and get you the most from your budget. Any promotion is good promotion and if you are happy to do some of the work then we can supply advice and support to let you do your own promotion work.
